Looking Back at 2025 | Using Theater as a Bridge, Revitalizing the City through Culture — The Tangible Impact of Cultural and Museum Initiatives

The “Zongzi Love on the Dragon Boat Festival—A Dream Journey to Linchuan” event revives time-honored traditions, immersing residents and visitors in the authentic folk customs of Tang Gong’s hometown.

Visiting ten schools, including Linchuan No. 9 Primary School and Gaoxin No. 2 Primary School, the initiative organized activities such as “Incorporating the Spirit of Lei Feng into Our Hearts” and “Tang Xianzu–Themed Cultural Classes.” Through interactive opera performances and intangible cultural heritage experiences, these programs reached over 5,000 teachers and students, fostering a stronger sense of local cultural identity among young people.

Three public awareness campaigns were held at locations including the Jinsha Community and the Yuming Integrity Culture Square, covering topics such as energy conservation education and cultural heritage protection, and reaching nearly 10,000 members of the public.

Three “Picturesque Jiangxi: A Landscape Like No Other” tourism promotion events were held in Xiamen and Quanzhou, Fujian, attracting over 12,000 participants and helping to promote Tang Xianzu’s cultural legacy across provincial borders.

At the Fuzhou City Welfare Institute, we launched the “Promoting Intangible Cultural Heritage, Building a Dream of a Happy Fuzhou” initiative, offering a traditional fan‑making workshop to 60 children and using culture to bring warmth and companionship.

Throughout the year, 21 traveling exhibitions were planned and launched, reaching venues including Le’an County North School, the Xiamen Campus of Huaqiao University, the Second Primary School of the High-tech Zone, the Ninth Primary School of Linchuan District, Jinsa Community, and Fuzhou Vocational and Technical College, among others. The exhibits cover a diverse range of themes—such as China’s fine traditional culture, the spirit of the rule of law, the Lei Feng spirit, and the values of diligence and integrity—presented in the form of a “mobile museum” to make cultural services readily accessible.

Nine inter-museum collaborative exhibitions have been successfully held, helping to bring Tang Xianzu’s cultural legacy beyond Jiangxi and onto the national stage.

• The “Eastern Drama Sage Tang Xianzu” exchange exhibition has been showcased at the Guazhou County Museum and the Jinta County Museum in Gansu, allowing audiences in Northwest China to appreciate the artistic allure of the Eastern Drama Sage.

• “The Four Dreams of Linchuan—Tang Xianzu’s Life and His Dramas” has been showcased on a touring exhibition at the Xuwen County Museum in Guangdong, the Cantonese Opera Art Museum, the Yuan Chonghuan Memorial Park in Dongguan, and the Chancheng District Museum in Foshan, sparking a surge of interest in Tang studies throughout the Lingnan region.

• Exhibitions such as “Tang Xianzu: The Dream of Linchuan—Collection Exhibition,” “Echoes of Enduring Love: A Photographic Art Exhibition on Tang Xianzu’s Culture Across Three Provinces and Four Regions,” “Tang Xianzu’s Life of Dramatic Dreams,” and “Linchuan Dreamscapes: Decoding the Eastern Master of Drama, Tang Xianzu” have been brilliantly presented in Linchuan, Suichang, Yingtan, Bengbu, and other locales, forging a cross-regional bridge for cultural exchange.

We have created 11 long-term online exhibitions: during the Spring Festival, we launched “Snake Dance for the New Year—A Joint Exhibition of Chinese Snake Culture Across 100 Museums,” extending cultural greetings to citizens; meanwhile, our website regularly features special exhibits such as “Tang Xianzu, the Sage of Eastern Opera,” “Love, Deep and Unwavering—An Appreciation of the Lyrics from ‘The Peony Pavilion,’” and “Where in This World Can One Find Longing—An Appreciation of the Lyrics from ‘The Purple Hairpin,’” covering diverse themes including opera culture, family precepts and traditions, integrity‑based culture, and Ming‑dynasty attire, allowing audiences to experience the profound heritage of traditional culture anytime, anywhere.

Leveraging platforms such as the WeChat Official Account, the official website, Video Accounts, and Douyin, we have established a comprehensive publicity matrix:

• The official WeChat account and the official website published nearly 400 pieces of content throughout the year, covering exhibition previews, event updates, and interpretations of Tang Xianzu’s cultural legacy, with the total number of followers surpassing 10,000.

• Independently planned and produced 36 video‑channel pieces, with views and engagement steadily increasing.

• We innovatively launched eight online guqin appreciation events and, for the first time, conducted simultaneous live streams on Douyin, sparking enthusiastic online engagement and attracting a large young audience.

Strictly implement procedures for collection organization, appraisal, cataloging, and storage to ensure clear records and easy access; continuously advance the routine acquisition of cultural relics, laying the groundwork for expanding and enhancing the museum’s holdings.