A Letter to Our Esteemed Visitors

Dear visitors:

Time flows like a poem, and every journey becomes a song. As we look back on 2025, we have together traversed Fuzhou’s four‑season tapestry—spring to explore the misty peaks of Magushan, summer to seek respite in the cool serenity of Dajue, autumn to savor the scholarly fragrance of Wenchang, and winter to linger by the warm, soothing steam of the hot springs. Thank you for entrusting your steps and your hopes to this place, and for joining us in writing the story of this shared encounter with nature’s beauty.

The new year has arrived, and the Spring Festival is just around the corner. As the warm sun once again bathes the eaves of Nixian Terrace, and as the chimes echo once more through the morning at Sanyuan Tower, we know that a new journey is about to begin. The Fuzhou Municipal Bureau of Culture, Radio, Television and Tourism will continue to approach our work with the reverent caution of treading on thin ice and the tender care of nurturing our original aspirations, safeguarding every rendezvous with nature’s splendor. We aspire to be for you a gentle breeze and a guiding light along your travels—letting order form the backdrop of the scenery, and turning service into a comforting companionship.

May you, on this land of radiant culture and serene landscapes, encounter the poetry and distant horizons you have longed for.

As the Spring Festival holiday approaches, the Fuzhou Municipal Bureau of Culture, Radio, Television and Tourism would like to offer the following friendly reminder:

1. Choose a reputable travel agency and sign a standard tourism contract.

Reputable travel agencies are the foundation for ensuring the quality and safety of tourism services. At present, our city has a total of 45 legally licensed travel agencies (the list is attached). You may…

Please visit the website “https://publicity.mr.mct.gov.cn/web/jianguan/notice” to verify its Travel Agency Business Operation License.
When signing a travel contract, be sure to read the terms carefully, clearly understanding the itinerary, service standards, fee breakdown, and liability for breach of contract. Be wary of promotional gimmicks such as “low‑price tours” and “free trips” to avoid falling into consumer traps.

II. Stay Vigilant and Distinguish Between “Real” and “Fake Tour Guides”

“Fake tour guides” typically operate without a license and are not assigned by travel agencies, making it difficult to ensure the quality of their services and passenger safety. Please be vigilant: licensed tour guides should carry the nationally standardized tour guide certificate (including its electronic version) and present a properly formatted itinerary. If you encounter unlicensed group tours, unauthorized solicitation of clients, coercive shopping practices, or unsanctioned changes to the itinerary, remain alert, carefully retain relevant evidence such as contracts, receipts, and audio‑video recordings, and promptly report these incidents to the local cultural market enforcement authorities. You can verify a guide’s qualifications through the following methods:

1. Online Inquiry:

Log in to the “National Tourism Supervision Service Platform”

(https://zwfw.mct.gov.cn/zwfw/wycx/dycx/) or the “Wenlv Tong” app—simply enter the tour guide’s name, ID number, or tour guide certificate number to access their professional information.

2. On-site verification:

Tour guides are required to present their tour guide licenses; you may also scan the QR code on the back of the license for real-time verification.

III. Jointly Uphold a Healthy and Orderly Tourism Environment

Civilization is the most beautiful sight along the journey. We encourage all travelers to practice responsible tourism: observe public order, maintain environmental hygiene, protect cultural relics and historical sites, respect local customs, and present a civilized and courteous image. At the same time, we welcome your active participation in market oversight. If you encounter any violations by travel agencies or tour guides, please preserve evidence and promptly report it via the 12345 hotline.

While traveling, please remain vigilant about safety advisories, exercise caution when participating in high-risk activities, and dine at establishments with proper licenses and permits to ensure your safety and well-being.

Let us join hands to build a safe, civilized, trustworthy, and harmonious tourism environment. We wish you every moment of peace, joy, and comfort during your stay in Fuzhou!

Fuzhou Municipal Bureau of Culture, Radio, Television and Tourism

February 3, 2026